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    <lastmod>2024-04-04</lastmod>
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    <loc>https://igmadvisory.com/contact</loc>
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    <lastmod>2020-10-26</lastmod>
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    <loc>https://igmadvisory.com/services</loc>
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    <lastmod>2021-07-06</lastmod>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://igmadvisory.com/about</loc>
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    <lastmod>2021-06-03</lastmod>
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      <image:title>About Mai - It’s pronounced May Oh-Ah-Pin-Ya-Kul!</image:title>
      <image:caption>Efficient and persistently pursuing. Growing up and living in Asia, Europe, and North America have definitely influenced my open-mindedness and ability to adapt and think on my feet. I always try to bring fresh perspective into everything that I do, finding that continuous improvements in everyday things.</image:caption>
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  <url>
    <loc>https://igmadvisory.com/resources</loc>
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    <priority>0.75</priority>
    <lastmod>2021-07-06</lastmod>
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  <url>
    <loc>https://igmadvisory.com/portfolio</loc>
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    <lastmod>2020-10-29</lastmod>
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  <url>
    <loc>https://igmadvisory.com/portfolio/projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-29</lastmod>
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      <image:title>Portfolio - Projects</image:title>
      <image:caption>© MINExpo INTERNATIONAL® 2020</image:caption>
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    <image:image>
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      <image:title>Portfolio - Projects</image:title>
      <image:caption>© Mai Auapinyakul</image:caption>
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    <image:image>
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      <image:title>Portfolio - Projects</image:title>
      <image:caption>© Mai Auapinyakul</image:caption>
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    <image:image>
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      <image:title>Portfolio - Projects</image:title>
      <image:caption>© Mai Auapinyakul</image:caption>
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      <image:title>Portfolio - Projects</image:title>
      <image:caption>© Mai Auapinyakul</image:caption>
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      <image:title>Portfolio - Projects</image:title>
      <image:caption>© Mai Auapinyakul</image:caption>
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  </url>
  <url>
    <loc>https://igmadvisory.com/portfolio/content-creation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-02</lastmod>
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      <image:title>Portfolio - Content Creation - Whitepaper</image:title>
      <image:caption>It starts by painting an accurate description of a problem everyone knows all too well, follow by a comprehensive analysis and a presentation of solution in a way that doesn’t just solve a problem right there and then but encourage the reader to reach out and therein generate business and/or brand awareness. Read ‘How Lean Factory Practice Can Remedy Overloading’</image:caption>
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      <image:title>Portfolio - Content Creation - Brochures</image:title>
      <image:caption>Translating complex, technical information into available and easy-to-understand format that let the value proposition shines through. My work with brochure starts from the concept and information that needs to be conveyed, before starting the layout and writing process, image selection, and production.</image:caption>
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      <image:title>Portfolio - Content Creation - Editorials &amp; Articles</image:title>
      <image:caption>Editorials and articles are one of the best ways to convey concept, news and updates. The main aim is to promote a concept or product through educating and engaging the audience by giving them an in-depth look into a problem they are tackling and why the product/concept is the best solution forward. My work with editorials and articles ranges from internal news to external article as well as paid editorial.</image:caption>
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      <image:title>Portfolio - Content Creation - Advertisements</image:title>
      <image:caption>The good old fashioned ad sometimes is the best way to go in order to convey your product/services. My work with advertisements had previously included concept work and production.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Content Creation - Social Media</image:title>
      <image:caption>The most important marketing tool of the 21st tool and definitely should be incorporated into Marslow’s Hierarchy of Needs. It enables business to connects with wide-array of stakeholders and people that a phone call or a print wouldn’t do. I’ve managed social media accounts as well as create content of the post and strategise based on the business needs and target for the quarter or the year.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Content Creation - Featured Interviews</image:title>
      <image:caption>Here are some of the interviews, featuring yours truly, representing the company/department. Delivering the effective message on these interviews are crucial to the marketing strategy and crafting these messages to tailor the personality the interviewee as well as company’s image are so important.</image:caption>
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  </url>
  <url>
    <loc>https://igmadvisory.com/portfolio/strategy-and-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-01</lastmod>
    <image:image>
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      <image:title>Portfolio - Strategy &amp; Growth</image:title>
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      <image:title>Portfolio - Strategy &amp; Growth - Decisions Based on Facts</image:title>
      <image:caption>Translating operational data into actionable information in near-real time means that optimised flow can begin today, not tomorrow. Part of the project was a development of SODA (Site Optimisation Dashboard), a web-based tool that collects operational data from both trucks and loaders and translate that into productivity measurement.</image:caption>
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      <image:title>Portfolio - Strategy &amp; Growth - Factors that Count</image:title>
      <image:caption>The key part of lean is everyone in the process should know the overview of the operations and how their roles affect the big picture. This can be done by having simple, easy to measure KPIs such as takt and cycle time to measure productivity. Training all involved of the mindset is crucial.</image:caption>
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      <image:title>Portfolio - Strategy &amp; Growth - Trust &amp; Partnership</image:title>
      <image:caption>Another heart of lean is the continuous improvement. The project includes close contact with the customers and operators to follow up on the results, and that, in turn, creates trust that goes beyond a supplier/customer relationship towards a long, lasting and sustainable growth.</image:caption>
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