Content Creation
From Brochure to Branding
A boring slide deck? Technical jargon overload? Calibri for your font? Well, I don’t know her.
Efficient communications are crucial to all businesses, whether it’s for the valuation of the company, drive growth, or just as simply as to promote brand awareness. It’s about conveying your message effectively to your targeted audience while keeping sight of the business objectives. It’s always asking the right questions: Why? What? and How? Then, add a splash of aesthetics in the mix.
My work with content creation ranges from simple writing up to brand strategy and revamp.
Previous Work
Whitepaper
It starts by painting an accurate description of a problem everyone knows all too well, follow by a comprehensive analysis and a presentation of solution in a way that doesn’t just solve a problem right there and then but encourage the reader to reach out and therein generate business and/or brand awareness.
Read ‘How Lean Factory Practice Can Remedy Overloading’
Brochures
Translating complex, technical information into available and easy-to-understand format that let the value proposition shines through.
My work with brochure starts from the concept and information that needs to be conveyed, before starting the layout and writing process, image selection, and production.
Editorials & Articles
Editorials and articles are one of the best ways to convey concept, news and updates. The main aim is to promote a concept or product through educating and engaging the audience by giving them an in-depth look into a problem they are tackling and why the product/concept is the best solution forward.
My work with editorials and articles ranges from internal news to external article as well as paid editorial.
Advertisements
The good old fashioned ad sometimes is the best way to go in order to convey your product/services.
My work with advertisements had previously included concept work and production.
Social Media
The most important marketing tool of the 21st tool and definitely should be incorporated into Marslow’s Hierarchy of Needs. It enables business to connects with wide-array of stakeholders and people that a phone call or a print wouldn’t do.
I’ve managed social media accounts as well as create content of the post and strategise based on the business needs and target for the quarter or the year.
Featured Interviews
Here are some of the interviews, featuring yours truly, representing the company/department.
Delivering the effective message on these interviews are crucial to the marketing strategy and crafting these messages to tailor the personality the interviewee as well as company’s image are so important.